Many of you probably already understand this concept. But for some of you, it can be an AHA moment: succeed in online marketing, you must be a marketing. As I said, many of you probably understand this concept already but myself and many others in the world of Internet marketing have not yet seized this concept.
And it’s not totally our fault. Many members of affiliate marketing, network marketing and other online marketing opportunities advertise their businesses like this. The so-called gurus or experts say: “You do not need to have a background or have a knowledge of sales, marketing or psychology or one of these things. Just publish your Affiliate link in your blog or social media page or you drive to your lead capture page and the system performs all sales and marketing for you. “
I guess for me and many others, it was not the case. Many online aspiring marketers spent hundreds and thousands of dollars on affiliate programs, lead capture programs and automated systems that have not made some people a penny.
Let me rephrase the evidence: you must be a marketing specialist in online marketing. Attempt to be an efficient online marketing without being a marketing is like trying to build a homeless home. But the truth is that no one wants to be a seller or marketing. Sellers or marketers have a negative connotation in many of our minds. We have strong and strong sales visions that lie, manipulate and force us to buy things we do not want nor poor quality products.
However, you see sales or marketing people, the bottom line is that you sell products online or offline, the principles are the same. Regardless of what gurus tell you, you must be able to think like a marketing. How do you know if you are a marketing? You must be able to answer these five questions to determine if you are a marketing.
Do you see the opportunity to make money all around you?
Do you know why people buy?
Are you aware of all marketing messages around you?
Do you know the sales process?
Can you watch a product and get a quick photo of how it will win money?
Do you see a market for a product?
Although the previous experience in marketing in the offline world does not guarantee success in the world of internet marketing, it certainly serves as a foundation.
If you have asked the questions above and you determine that you do not think like a marketing, there is no reason to lose hope. There are some points to transform your mind into marketing.
One of the best ways to transform your mind into the minds of marketing is to read books. Here are some books that I recommend reading:
How to win friends and influence people – by Dale Carnegie
Secrets of closure of the sale – by zig ziglar
How to sell anything at anyone – Joe Girard
The irresistible offer – from Mark Joyner
Another way to transform your mind is to make an effort of conscience to look at the world of a marketing lens. Change the way you probably think you will probably not be a night process. It will take time. But as you make an intentional effort to change your thought process, you will start to see the world from a different perspective. And when this happens, you will start to see online and offline sales.